The pub was a bit lost in the huge retail and entertainment complex and many people simply didn’t know it was there. It was also seen as more of a night spot than a restaurant because it is open until late and has a dance floor. The challenge was to increase the pub’s appeal as a dining venue during the week and to maintain the weekend nightclub appeal with its dance floor and late opening.
DV Architects created an external signage scheme to attract more customers. The venue design specialists also introduced internal signage and a craft beer display at the entrance to help craft beer sales. The seating was reconfigured to remove the booths and create a larger open plan dining area. A new lighting scheme used feature lights to give the pub more of a restaurant feel and to move away from the disco lights. Following the refurbishment, the pub experienced record food and drink sales.